Digital marketing has not only transformed the definition of marketing but also the peoples’ perspective towards the business.
Whether you are a startup or big brand, Digital marketing plays the center role.
Digital marketing can be a game changer for your product and services. Right way directed, interactive and engaging digital presence will attract more consumers. In a development of any business, Digital marketing has a remarkable role. The question is how you can proceed with Digital Marketing and how to attract the consumers.
The right strategy of digital marketing can be a huge ROI for your business, it will gradually help to grow and accelerate your business.
Two major aspects of Digital marketing — online marketing and offline marketing.
Wikipedia says that Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In simple terms, Any marketing strategy that works with internet and electronic devices is Digital marketing.
Online marketing covers:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing(SMM)
- Social media optimization(SMO)
- PPC marketing (Pay-Per-Click)
- Online reputation management (ORM)
- So-Lo-Mo marketing (Social-Local-Mobile)
- Email marketing
- Content marketing
Offline marketing covers:
- Radio marketing
- Television marketing
- Phone marketing
- Billboard marketing
In this Digital world, the Internet is a potential part of our life and of course, with the help of the internet client gains a lot of business. The world becomes a digital hub where the importance of digital existence transforms into the potential clients from all around the world.