Optimizing Google My Business
Google My Business provides website or business owner access to use the Google My Business tool that helps to promote the business online and be found on Google Search and Google Maps also. Google My Business data increase the visibility in search results and help user to find contact detail and find directions directly from the search results that too without visiting the website.
Verify – Google My Business listing
By verifying your business on Google My Business, Google validates your business and location. This verification step not only provides better experience to the user but also help in organic searchresults ranking. Google can give you access to verify your Google My Business page: by postcard, phone, email, search console, bulk verification.
Latest Business information
This is the most important part of Google My Business. Name, Address, and Phone Number all three listed on your Google My Business Page must up to date and same across other sources & directories. This helps the user to find the business information. This also helps Google crawlers to identify the online connection between your different online listings. Business information also covers the map, never overlook to check the map listing.
Google insist to get reviews for your business. Business reviews are valuable for your business and your customers.
Ways you can ask for reviews,
- Add a small link of “Review Us on Google” into email signature
- Hire online review management agency
- Ask your customers
- Reply to reviews
Categorized your business
Google allows you to select multiple categories of your businesses. This is the other way to show up your various product or service – based on keyword searches. Business category may also be used to assign a label to your business.
Tips to select Business category,
- Select few categories to describe your overall business
- Categories that represent your main business
- Avoid using categories solely as keywords
Add business hours and holidays
Optimizing your Google My Business page is ensuring that you have added the business hours to show potential buyers when you are open, to visit your Business location. Mostly many businesses add their regular hours, but overlook the holidays. By adding such information, you broadcast this information to your clients.
Add photos of your business
To showcase your business’s products and services, Photos are one of the great ways. Choose photos that highlight different your business. You can add company logo, cover photo, profile photo, and additional photos to your Google My Business page.
Google’s Knowledge Graph is useful, well-organized information of millions of knowledge, people, places, and organizations in the real world.
Google has their own algorithms that merge information from many data sources. Business can customize their data in the Google’s Knowledge Graph by adding structured data markup to their official website. Business can customize their data in the Google’s Knowledge Graph by adding structured data markup to their official website.
Types of data may be customized:
- Business Logos
- Contact Numbers
- Social Profile Links
Google My Business info is the most reliable source.